Among many of the platform features, one of the most important ones is the availability of a functionality that allows merchants to create target based offers. Age, gender, shopping interests, gained tokens or proximity to beacons are just some of the ways offers can be targeted. The offers may have assigned vouchers or not. Even if the merchant have many store locations they can manage offers to be targeted to a specific location or to many locations. In short, the merchant manages the display of offers on mobile apps through custom made offers.
Merchants have the possibility to group the offers in marketing campaigns, by defining campaign’s schedulers. These are couple of features we provide to help stores create extraordinary location based experience for users.
Pusho platform records and analyses user interactions with iBeacons. You can view real-time reports including: Offers viewed, Received, Vouchers taken based on last 30 days, last 7 days, etc. Top viewed offers, top received offers; Top visited locations; Demographics – visits based on age group. Analytics set can be enriched based on your needs.
Heat-map and traffic map are our special platform features that allow merchants to see their store plan enriched with the valuable information, like time spent by customers in a specific area, number of visits or traffic maps.